What is the difference in mentality between these two ideas?
perhaps Everything to Lose mentality spawns two reactions – either fear and no action or fear and fighting to survive.

While the Nothing to Lose mentality seems to come more from a place of power. In fact there is much to lose – but it’s letting go of the outcome.

Which creates greater results? Perhaps the Everything to Lose mentality.

Which is more reliable? Perhaps the Nothing to Lose mentality.

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I’m not a big fan of gift cards.

http://sethgodin.typepad.com/seths_blog/2007/11/the-8-billion-s.html

http://finance.yahoo.com/family-home/article/109576/10-ways-youre-getting-ripped-off

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In the world of marketing online, everything is “important” and “urgent” when you open your email box and read the subject lines.

It’s urgent to get you to open it—but the next new traffic tactic coaching program  is just a “cry wolf.”

You can let it go and not open it. And the more times you open it and are let down, the more likely we won’t open the real urgent news from you.

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The difference between the two is becoming less and less.

Social Dynamics in both arenas should be the same.

You help people without expecting anything in return.

You don’t shove your business in people’s faces.

People are people. Offline and On.

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I just read this comment on an article about a 258 million dollar lottery winner:

The commenter wrote:

“i have been playing lottery for 22years i spend more than $30000 but still did not win anything, my life almost done, some people got all the lucky, some got nothing, this world is not fair.”

The buyer of a lottery ticket accepts that it is not a guaranteed win — how does this make life unfair if you do not win?

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When gadgets and gizmos stop working—we say they’re broke.

Sometimes they break because they’ve worked harder than they were meant to. Pushing the gadget to work even harder won’t make it un-broke.

People work the same way.

Either they’re broke because they stopped working or they are working harder—when working harder can’t solve the problem.

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In my gmail spam folder today, the following google ad appeared for Spam Breakfast Burritos:

http://www.recipesource.com/main-dishes/meat/pork/spam/00/rec0017.html


And when you get to their page there is just a recipe for spam burritos. No opt-in.

Weird place to be advertising.

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If you’re interested in increasing your yearly income, work backwards from that number.

Divide it into how much you would be paid an hour and do your best to quickly eliminate or outsource any activities that won’t pay you that amount.

Of course, this leads to projects that aren’t paid by the hour.

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What time is it? ==> US Debt Clock

Just like looking at the minutes passing as it’s time to go home from work, staring at the debt clock won’t do much to change the time.

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According to Seth, If artists whose mediums are headed towards digital distribution are going to earn a living—they are going to have to have to also become organizers.

So an artist now has to become a master marketer, a master organizer and a master in the art.

Can you be the best in the world in all 3?

Focus on the art and you’ll attract the right people for the other two.

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